Cardinal & Key — Find the Right Real Estate Agent

How it works

Three steps. Then you're talking to the right agent.

Tell me what you need

Buying, selling, or still deciding. Start with the form. A few sentences is enough.

We talk

Fifteen minutes, in person or wherever is easy. I ask what you own or want to own, where, and when you need to move. I don't price property and I don't advise on offers or terms. I take down what you tell me and send it to the agent before they reach out.

I make the introduction

I pick one agent and tell you why. They reach out within a day or two, knowing your situation already.

Why go through me

The wrong agent costs more than a bad listing photo.

One name, not five

Your details go to a single agent who fits what you're doing. Not a list of five people racing to call you first.

I only refer agents I'd use

Every agent has a real track record. If I don't have the right person for you, I'll say so.

It costs you nothing

The introduction is free. If you close, the agent pays me out of the commission they already earn. Your side doesn't change.

You get a reason, not just a name

When I make the introduction I tell you why that person and not someone else. If the reason doesn't hold up, say so and I'll go back.

About

The person behind the introduction.

Hi, I'm Michael.

I've worked in professional services, construction, software, and real estate. Even owned a farm once. From the outside those look like different worlds. Inside they run on the same thing. The right person has to be on the job.

Real estate makes that harder to see. Ask five people for an agent and you get five names. All of them capable. All of them pulled from top of mind, not matched to what you're actually doing.

I've held a Colorado real estate license since 2020 and have managed property here. Since then I've built a network of agents across Colorado, Wisconsin, Illinois, North Carolina, and Florida. I could take the work myself. I'd rather put the right people together.

What this is

I'm not your agent. I don't represent you and I'm not in your transaction. You don't pay me.

I take down what you're working with and where you're trying to get. Then I hand it to a vetted agent, who carries the brokerage relationship from there.

The agent pays a referral fee if the introduction turns into work.

Get connected

Tell me what you're working with.

Full name

Phone

Email address

Buying or selling

Timeline

City and state

Anything else I should know?

I'll follow up within 48 hours. Your information goes to me and to one agent. Nowhere else.

Thanks

Got it.

I'll be in touch within 48 hours to set up a short call.

Questions

A few things people ask.

Does this cost anything?

Not to you. When you close with an agent I introduced you to, that agent pays me a referral fee out of the commission they earn. It comes from their side. Your costs are what they would have been anyway.

If agents pay you, how do I know the match is honest?

Ask that of anyone who refers you to anything. I get paid once, and only if it works out. Sending you to the wrong person costs me what it costs you. If nobody on my list fits, I'll tell you that instead of forcing it.

Are you my agent?

No. I don't represent you and I'm not part of your transaction. The agent I introduce you to carries the brokerage relationship. I'm a licensed Colorado broker who makes the introduction and stays out of the rest.

Am I obligated to work with whoever you introduce me to?

No. It's an introduction, not a contract. If it isn't a fit, tell me and we're done.

How do you pick?

From what you tell me on the call. Area, property type, timeline, and what you want in the person you'll be working with.

I'm not ready yet, I'm just curious.

Fine reason to reach out. Pick "still deciding" on the form.